We have recently updated our visual identity, this page serves as a archive exploring our legacy visual identity. The previous brand enabled us to convert large amounts of information into clear and concise creative outputs. But after nearly 10 years of use, it was time for a refresh.
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We used shapes and colours in a creative and flexible way to convey the company’s message and represent its identity.
By incorporating these elements into our branding, we created a unique and recognisable visual identity that set our brand apart from competitors and resonated with our target audience. This flexibility allowed the brand to be adapted to different contexts while still maintaining a consistent overall look and feel.
Overall, the creative use of shapes and colours in our branding helped to establish a strong brand presence and communicate our brand's values and personality effectively.
The use of patterns in the brand could be a powerful tool to create visual interest and leaned into our company’s collaborative nature.
These patterns ranged from simple “flourish” compositions to more complex designs that incorporated typography and imagery into more conceptual data visualisations.
Bids and tenders
Our creative design work helped the company stand out from its competitors and won many bids by effectively communicating the value of our services and showcasing our unique personality. By incorporating visually compelling graphics and clear messaging, our design work helped to build credibility and trust with potential clients, ultimately leading to increased success in bidding and securing new business.
Recruitment video
A short and snappy animation created using Turley’s previous brand that was posted across the company’s social channels. Its aim was to draw people in to find out what working at Turley is like and what the company offers to its co-owners.
Consulting in the ‘new normal’
An animation produced using the previous brand to explore how the Strategic Communications service look to consult stakeholders in a post-pandemic world.